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Cookie Policy - Use of Cookies and Similar Technologies

Diodes Incorporated and its subsidiaries (“Diodes”, “we” or “our”) as well as our vendors and our third party service providers acting on our behalf use Cookies and Similar Technologies (as defined below, and collectively referred to as “Cookies” herein) on our website for various purposes, including to help optimize our visitors’ user experience by providing you with personalized and readily accessible content and remembering your preferences. This Policy outlines how Diodes and other vendors and third parties acting on our behalf use Cookies. By using our website, you are accepting and agreeing to the use of Cookies as described in this Cookie Policy.

Cookies and Similar Technologies are tracking technologies such as pixel tags, web beacons, clear GIFs, JavaScript, and local/browser storage. We will refer to these Cookies and Similar Technologies simply as “Cookies” for the rest of this Policy.

 

1. What are Cookies?

Cookies are small text files that websites place on your browser’s device (e.g. computer, mobile phone, PDA, and similar devices) to make a user's experience more efficient. It allows a website to “remember” your actions or preferences over a length of time or during a particular session. They are processed and stored by your web browser, and serve crucial functions for websites. Cookies can also generally be easily viewed and deleted.

 

2. Types of Cookies

In general, there are three different ways to classify Cookies: what purpose they serve, how long they endure, and their provenance.

Duration
  • Session Cookies: These Cookies are temporary and expire once you close your browser (or once your session ends).
  • Persistent Cookies: This category encompasses all Cookies that remain on your hard drive until you erase them or your browser does, depending on the Cookie’s expiration date. All persistent Cookies have an expiration date written into their code, but their duration can vary.
Provenance
  • First-party Cookies: As the name implies, first-party Cookies are put on your device directly by the website you are visiting.
  • Third-party Cookies: These are the Cookies that are placed on your device, not by the website you are visiting, but by a third party like an analytic system.
Purpose
  • Strictly necessary Cookies: These Cookies are essential for you to browse the website and use its features, such as accessing secure areas of the website.
  • Preferences Cookies: Also known as “functionality Cookies,” these Cookies allow a website to remember choices you have made in the past, like what language you prefer, what region you would like weather reports for, or what your user name and password are so you can automatically log in.
  • Statistics Cookies: Also known as “performance Cookies,” these Cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions.
  • Marketing Cookies: These Cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These Cookies can share that information with other organizations or advertisers. These are persistent Cookies and almost always of third-party provenance.

These are the main ways of classifying Cookies, although there are Cookies that will not fit neatly into these categories or may qualify for multiple categories.

 

3. How are Cookies used on this website?

We use Cookies in several ways to enhance your experience with our website and continuously improve its content delivery. For example, Cookies are used to authenticate your access to various areas of our website, tailor its content to your preferences, interests or geographic region, recognize your web browser to make it easier for you to complete forms, keep forms simpler, and track activities, downloads and page views to deliver personalized content, monitor site usage, conduct research and diagnostics to help us analyze web traffic and improve our website content.

We also collaborate with our vendors and third party service providers, such as web analytics companies and advertisers to provide marketing and advertisement of our products and services, and to measure and improve the effectiveness of those marketing and advertisement activities. To do so, these vendors and service providers may use information about your visits to our website and other websites. The information practices of these vendors and third party websites would be covered by their policies, and they are responsible for their own use of personal information collected through their Cookies.

 

4. List of Cookies on Diodes.com

Below are the Cookies that are used for visitors to our website. The text [accountid] is a placeholder for a visitor’s account id within Pardot, a third party marketing automation platform.

Name

Domain(s)

Type

Duration

Purpose

Notes

_ga

.diodes.com

Cookie

2 years

Statistics

Used by Google Analytics to distinguish users.

_gid

.diodes.com

Cookie

24 hours

Statistics

Used by Google Analytics to distinguish users.

_gat

.diodes.com

Cookie

1 minute

Statistics

Used by Google Analytics to throttle request rate.

FluentLocale

www.guyoupei.com

Cookie

90 days

Preference

Used to remember language choices.

pardot

go.diodes.com

Cookie

Session

Preference

A session Cookie named pardotis set in your browser while you are logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The Cookie denotes an active session and is not used for tracking.

visitor_id[accountid]

www.guyoupei.com, go.diodes.com

Cookie

10 years

Preference

The visitor Cookie includes a unique visitor ID and the unique identifier for your account. This Cookie is set for visitors by the Pardot tracking code.

visitor_id[accountid]-hash

www.guyoupei.com, go.diodes.com

Cookie

10 years

Preference

The visitor hash Cookie contains the account ID and stores a unique hash. This Cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding information.

nav-cache-main

www.guyoupei.com

Local Storage

Persistent

Necessary

This contains a copy of a section of site navigation for displayed on the site. It gets updated when the site navigation changes.

nav-cache-tools

www.guyoupei.com

Local Storage

Persistent

Necessary

Like nav-cache-main.

 

 

 

 

 

 

Note:  Diodes does not use Flash Cookies or Local Shared Objects

 

5. Managing Cookies

Cookies may be used in interactions where you request something from Diodes (e.g. via “Contact Us” for technical support or product literature) or register for seminars or webinars, or participate in surveys. Most browsers are initially set to accept Cookies. If you prefer, you can change your browser’s settings to refuse Cookies, or to warn you before a Cookie is placed. If you choose not to accept Cookies, you may not be able to experience the full functionality of the website and may have to manually input user IDs and passwords to receive certain data. You can control or delete Cookies via your internet browser settings. The “Help” feature on most browsers will explain how to prevent your browser from accepting new Cookies, how to have the browser notify you when you receive a new Cookie, or how to disable Cookies altogether.

For more information about the third party Cookies used on our website, including how to opt out, please visit the following websites:

Google Analytics
Pardot (Salesforce)

 

Do Not Track signal

We may not recognize or take action in response to Do-Not-Track signals from web browsers. There is currently no industry agreed upon standard on how to interpret and respond to a Do Not Track signal. At this time, our website does not function differently based on a user’s Do Not Track signal. For more information on Do Not Track, see All About DNT.

 

Privacy at Diodes

We are committed to privacy of our users. For more information about our approach to privacy see our Privacy Policy.

Contact Diodes

If you have any questions about our Cookie Policy or Privacy Policy, you can send an email request here.

For any other web related issues please contact us

4949 Hedgcoxe Road, Suite 200, Plano, Texas 75024 USA

 

This Linking Policy was last updated on December 3, 2020.

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